A combination of the words "free" and "premium," freemium is a type of business model that offers basic features of a product or service to users at no cost and charges a … See more

Under a freemium model, a business gives away services at no cost to the consumer as a way to establish the foundation for future transactions. By offering basic-level services fo… See more

Freemium business models are popular and have the advantage of acquiring a large set of initial users under a pressure-free trial, especially when there's no cost associated … See more

Converting a free user to a paid one is at the crux of many businesses' dilemmas. Especially when a business' longevity is hinging on converting users, there can be additional p… See more

Spotify is one of the best-known companies with a highly successful freemium model; the online music streaming service boasts an impressive 381 million users, and about 172 million … See more